Nestle India has introduced special packaging for its flagship brands - Maggi, Nescafe and Kitkat, to support education for girl children.
This initiative has been undertaken in collaboration with Nanhi Kali, an NGO, which is involved in imparting education to underprivileged girl children.
Nearly 100 million packs of these brands will be sporting this special packaging and will be available on retail shelves by the end of this month.
Maggi has changed its tag line from “2 minute noodles” to “2 minutes for education”. Kitkat has changed the visual of the finger snap to one without the break with the line “No break from education” and Nescafe changed the tagline “It all starts with a Nescafe” to “It all starts with education”, the company said in a statement.
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